Borsalino City

Borsalino hat is an icon created by noir movies. In Hollywood everyone wore a Borsalino. But it is less known that all these hats were made in Alessandria, a small town in northern Italy. During 120 years one-family, the Borsalino's, owned the one-company town. Find out how a myth was accidentally born through the voices of those who made their living from the Borsalino hat.