Billboard

Casey Lindeweiler inherits WTYT 960 from his legendary radioman father only to discover that it's on the brink of financial collapse. To right the sinking ship, Casey pulls out the oldest trick in radio, the wacky contest. His grand plan is to host a billboard sitting contest where four people will live on a catwalk in front of a billboard for the chance of winning a mobile home and "nine-sixty thousand" dollars. Unprepared for the spotlight, Casey rises to the challenge of running a business as he's faced with relentless attacks from his competition, the local authorities trying to shut him down, the media's interpretation of his contest, and mother nature. Casey struggles to keep his father's legacy in-tact as he fights to stay independent!