Being Evel

Evel Knievel was an unmistakable iconic of the late 60s and early 70s. His televised motorcycle jumps scored high TV ratings and his toy action figures flew off the shelves. He earned a place in the Guinness Book of World Records for "most bones broken of a lifetime." (Like many quirky celebrities, he eventually settled in Florida.) Along with a risk-taking persona, he had a canny instinct for promotion and a blind spot for his dark side. All three of those qualities combined for his highly publicized attempt to jump Idaho's Snake River Canyon in a custom made Skycycle.